And yes, it features some of his best songs, but it also remains his least cohesive body of work he ever released. This accomplishment was no fluke, but rather the result of major momentum built up to his album Beauty Behind the Madness and an aggressive, multi-phased marketing campaign. Mar 4, 2017 - Photos from the Weeknd's Billboard cover shoot. The Weeknd, der „von Beginn an unter der Hip Hop-Flagge“ gesungen habe, melde mit seinem zweiten Album „Anspruch auf das Erbe von Jacko und Prince an.“ Durch „Elektro-Brummer, Club-Banger [und] 80er Pop-Rock“ verleihe er „allen Songs das gewisse Etwas.“[6], Hauptartikel: The Weeknd/Auszeichnungen für Musikverkäufe, Kiss Land • Beauty Behind the Madness • Starboy • After Hours, House of Balloons • Thursday • Echoes of Silence, Trilogy • The Weeknd in Japan • The Highlights, Crew Love • Remember You • One of Those Nights • Odd Look (Remix) • Elastic Heart • Or Nah (Remix) • Drinks on Us • Might Not • Wonderful • Low Life • Wild Love • Some Way • Lust for Life • A Lie • What You Want • Wake Up, Kiss Land • Belong to the World • Love in the Sky • Live For • Pretty • Wanderlust, Often • The Hills • Can’t Feel My Face • In the Night • Acquainted, Initiation • King of the Fall • False Alarm • Curve • After Hours, The Weeknd/Auszeichnungen für Musikverkäufe, https://de.wikipedia.org/w/index.php?title=Beauty_Behind_the_Madness&oldid=210999050, Mehrfach-Platin-Album (Vereinigte Staaten), „Creative Commons Attribution/Share Alike“. The Weeknd's Beauty Behind the Madness stays at No. Mit Ed Sheeran und Lana Del Rey habe er „zwei ähnlich fähige Stimmakrobaten“ als Gastmusiker gewinnen können. In 2015 Abel Tesfaye, better known as The Weeknd, became the first male artist to top the Hot 100, Billboard 200, and Artist 100 simultaneously. The variety in creative used among 12 individual ads prevented the ads from getting stale quickly. In 2015, Abel released his first Billboard 200 number-one album, Beauty Behind the Madness. Beauty Behind the Madness was released on August 28, 2015, and debuted atop the Billboard 200, earning 412,000 album equivalent units in its first week. Released May 27, it was the 5th track from the album Beauty Behind the Madness and the second single released. Just days before Beauty Behind the Madness drops on Aug. 28, The Weeknd will be headlining Billboard's inaugural Hot 100 Music Festival on … The video was used within our Facebook ads totaling 361,000 video views and Google retargeting was immediately set up as well creating a list of up to 910,000 video viewers. From The Fifty Shades of Grey soundtrack to reliable press quotes, Republic Records’ communication of all drivers made this strategy possible. Republic Records worked with us to feature several press quotes within our ads in order to emphasize just how big this single was. Posts Tagged ‘Beauty Behind The Madness’ Adele joins Whitney Houston in elite Billboard chart history Backed by results. Working with Republic Records, Gupta Media took a strategic approach to the album roll-out and marketing campaign setting Abel’s album up to own the #1 spot on the Billboard 200 for 3 consecutive weeks and earning him seven GRAMMY nominations. Billboard Cover: The Weeknd on Why 'Nobody Can Stop Me But Myself' At 11 o’clock on a humid night under an elevated subway track in Brooklyn’s Brighton Beach neighborhood, one stop short of Coney Island, Abel Tesfaye is dancing out of a cloud of artificial fog over and over again. So, it is no surprise this is the album he rose to international prominence with. This reel was designed to give the viewers goosebumps quoting sources like The New York Times, Spin, and Buzzfeed. Keep up to date with our current case studies, accolades, and more. Beauty Behind the Madness ist das zweite Soloalbum des kanadischen Musikers The Weeknd. With the buzz around Abel’s new music as well as the film premiere, this song peaked at #3 and was on the Hot 100 Billboard chart for 19 weeks. 1 with the second-biggest debut of 2015. The Weeknd - Wikipedia In the music video, The Weeknd is shown trying to destroy evidence of his previous self, including his own awards from his past album, Beauty Behind the Madness. Out of this targeting group, 11,000 people viewed the one minute long video to completion. This table breaks down the Facebook traffic based on ad type. Insgesamt hielt es sich neun Wochen in den Charts der Vereinigten Staaten. Its number-one debut gave the Weeknd his first number-one album. Aug 27, 2015 - We're an entertainment news outlet responsible for sharing the latest videos from an artist as well as that hot urban tea! Beauty Behind the Madness stieg auf Platz 1 der US-amerikanischen Billboard 200 ein. Beauty Behind the Madness received generally positive reviews from critics, debuting at number one in several countries, including the United States and the United Kingdom, and in its first week recorded sales of 412,000 units in addition to streaming. Beauty Behind the Madness stieg auf Platz 1 der US-amerikanischen Billboard 200 ein. Being able to highlight The Weeknd’s “Earned It” in our ad copy throughout the Fifty Shades of Grey campaign helped increase awareness and drive exposure for him with his own fans and potential new fans as well. We utilized 15 different Facebook custom audiences built during the previous phases of users who have watched certain videos, clicked on past smartURLs, or are a part of an e-mail list. Of that sum, 326,000 were pure album sales (his best sales week ever). The Weeknd rules the Billboard 200 albums chart as the singer's new album, Beauty Behind the Madness, bows at No. But what is more important is to make sure that these ads are in front of the right people the right amount of times. During his SNL appearance, a campaign was in place to capitalize on increased chatter as well as to help launch the surprise remixes of “The Hills” by Nicki Minaj and Eminem. We’re here to help. On August 31, 2015, Billboard estimated that Beauty Behind the Madness would sell approximately 300,000 copies during the first week of its release in the United States. Of these clicks, about 19,000 were clicks to retail at a cost per link click of $0.65. Smash Cut to 2015, a completely alternate reality as far as the once pretty much unknown Mr. Tesfaye is concerned, no doubt. In 2015 Abel Tesfaye, better known as The Weeknd, became the first male artist to top the Hot 100, Billboard 200, and Artist 100 simultaneously. [1] Auch in der kanadischen Hitparade positionierte sich die Veröffentlichung auf Rang 1. Since Spotify streams impact chart positions, we helped push the track to #1 on Billboard’s Hot 100 driving more than 13 million impressions through paid media. The ads for BBTM were able to call out his VMAs performance, the platinum singles “Earned It,” “Can’t Feel My Face,” and “The Hills,” and fan bundle packages along with variations of social shareables (images with captivating text designed by Gupta Media used in ads for users to share.) After being featured on Ariana Grande’s “Love Me Harder,” The Weeknd kicked off the year with the lead single “Earned It” on the biggest soundtrack of 2015 for Fifty Shades of Grey. When the album unexpectedly leaked a week before the release, Republic Records found a way to embrace the situation. We switched up our targeting to emphasize fans of Abel’s similar artists later on in order to hit the people that wanted in on this social buzz as well. Beauty Behind The Madness has been preceded by "Can't Feel My Face," which stays at its peak of No. Driven by passion. Auch in der kanadischen Hitparade positionierte sich die Veröffentlichung auf Rang 1. Mit Platz 4 in der Schweiz sowie Platz 7 in Deutschland und Österreich war das Album auch im deutschsprachigen Raum erfolgreich. Insgesamt hielt es sich neun Wochen in den Charts der Vereinigten Staaten. Luke Bryan Home Alone Tonight 360° Lyric Video. Beauty Behind the Madness is not thematically complex, but The Weeknd has shaped its setting (dark, drunk) so that we might think it is. This accomplishment was no fluke, but rather the result of major momentum built up to his album Beauty Behind the Madness and an aggressive, multi-phased marketing campaign. Ngày 31 tháng 8 năm 2015, Billboard cho biết Beauty Behind the Madness có thể đạt doanh số xấp xỉ 300.000 bản trong tuần đầu phát hành tại Hoa Kỳ. Aus Sicht des Redakteurs Florian Peking lege The Weeknd seine „geheimnisvolle Aura […] weitgehend ab“ und gehe einen „Schritt in Richtung Mainstream.“ Dabei gesellen sich zu dem „klassische[n] atmosphärische[n] The Weeknd-Sound […] poppigere Nummern.“ Die Stimme des Musikers habe „seine ganz eigene Farbe“, überrasche „an vielen Stellen mit Variation und Steigerung“ sowie überzeuge besonders „in den hohen Tonlagen […] dermaßen, dass sich immer wieder [der] Vergleich mit Michael Jackson“ aufdränge. Following the No. Beauty Behind the Madness stieg auf Platz 1 der US-amerikanischen Billboard 200 ein. The new album was led by three multi-platinum singles that have all reached the top five of the Billboard Hot 100 chart: “Earned It” initially from the Fifty Shades of Grey soundtrack, “Can’t Feel My Face” the #1 single for 2 weeks, and “The Hills” the #1 single for 6 weeks. We messaged this single throughout the entire soundtrack campaign, serving 1.5M impressions on Facebook alone. Tesfaye wants us … Beauty Behind the Madness is the 2nd studio album by The Weeknd. August 2015 über die Labels Republic Records und XO. The captivating copy and creative alongside marketing drivers and well-timed executions contribute to how 2015 became the year of The Weeknd. This strategy and pacing played a big role; however, our creative and copy was just as crucial in this phase of the campaign. 42 talking about this. The album debuted at number one on the US Billboard 200 with 412,000 album-equivalent units; it sold 326,000 copies in its first week, with the remainder of its unit total reflecting its streaming activity and tracksales. The next phase of the campaign focused on awareness for The Weeknd’s first big pop single, “Can’t Feel My Face.” Continuing the trend of leveraging buzz-worthy moments, the campaign was paced accordingly, spending aggressively the first week and increasing spend again around the video premiere. These custom audiences were negative matched from Abel’s connected fans in order to make sure that the same people were not getting hit with the same ads and to minimize the overall frequency. According to Billboard, the "I Feel It Coming" singer can celebrate after his Beauty Behind the Madness album earned 100 consecutive weeks on the Billboard top 200 albums chart. We followed suit and utilized the video in the digital campaign targeting those who have interacted with “The Leak.” Ads were set up to drive to the video on YouTube totaling 1.6 million views. Es erschien am 28. Die Produktionen des Albums beginnen „oftmals subtil und breite[n] sich dann gemeinsam mit der Stimme des Interpreten zur opulenten Gefühlsentfaltung aus.“[5], In der Liste der besten „Hip Hop-Alben des Jahres“ 2015 von Laut.de wurde Beauty Behind the Madness auf Rang 8 platziert. It remained atop the chart for the next two weeks and was the f… 1 on the Billboard albums chart this week, only the second time this year an album has had a three-week run at the top spot.. Republic Records is working with us to leverage all post-release drivers in order to keep Abel’s music hot and relevant. Republic Records and Gupta Media learned from each phase of The Weeknd’s campaign and tweaked strategy based on what worked and which assets were purposefully created throughout the campaign. There is importance to the variety of the messaging as well as the quality of the creative. Leveraging this critical acclaim in our ad creative helped build The Weeknd’s credibility as an artist. The campaign was optimized based on which ad types, creative, and messaging were performing the strongest. Finally the highly anticipated album has been released: Beauty Behind the Madness. Nov 27, 2015 - “The pop-star life is a new challenge,†Abel Tesfaye aka The Weeknd admits to Billboard. Beauty Behind the Madness stieg auf Platz 1 der US-amerikanischen Billboard 200 ein. It marks a departure from his alternative R&B style towards more mainstream pop-R&B to certain extent. All in all, the leak helped to get people excited about The Weeknd’s music and provided them with an easy opportunity to pre-order the album. Des Weiteren stieg Beauty Behind the Madness auf Platz 1 der britischen, schwedischen, norwegischen und australischen Charts ein. It went on to sell 3.6 million copies worldwide. Auch in der kanadischen Hitparade positionierte sich die Veröffentlichung auf Rang 1. The Weeknd has had a monster year, but he is far from over. According to Billboard, the album started with a whopping 412,000 equivalent album units earned in the week ending Sept. 3. Erfolg. Beauty Behind the Madness peaked at #1 for three weeks straight, starting the week of September 19, 2015.. Leveraging external drivers and buzz was a major part of the strategy throughout each phase. The Weeknd released “Beauty Behind The Madness ‘The Leak’” on YouTube featuring an official sampling of the entire album. ¡BIENVENIDOS A LOS NEW Y OLD XO FANS! We were able to create a retargeting list of 64,000 people who viewed this video on Facebook and served them follow up ads during our post release campaign. April 2021 um 20:15 Uhr bearbeitet. In addition to this, we placed a call to action overlay on the video to get those users to retail. These accolades called out in the ads reached 1.2 million people and saw a high level of engagement with 78,000 post likes, 2,500 shares, and 1,500 comments at a 4.4% click through rate. Beauty Behind the Madness is the second studio album by Canadian singer The Weeknd.It was released on August 28, 2015, through XO and distributed by Republic Records.The album features guest appearances from Labrinth, Ed Sheeran and Lana Del Rey, with production handled by The Weeknd himself, Stephan Moccio, DaHeala, Illangelo, Ben Billions, DannyBoyStyles, Max Martin, and Ali Payami, … [80] [81] It reached the top 10 in over ten countries, as well as reaching number one in Canada, Australia, Norway, and the United Kingdom. [2] Des Weiteren stieg Beauty Behind the Madness auf Platz 1 der britischen, schwedischen, norwegischen und australischen Charts ein. We delivered roughly 84,000 clicks on Facebook reaching 1.3 million users at a CPC of $0.14 and an overall CTR of 4%. When Republic Records felt that Abel’s first #1 single was in reach, they worked with us to switch the ads from focusing exclusively on sales to driving to all consumption models instead. 1 with the second-biggest debut … Insgesamt hielt es sich neun Wochen in den Charts der Vereinigten Staaten. The Weeknd rules the Billboard 200 albums chart as the singer’s new release, "Beauty Behind the Madness," bows at No. This combination of factors has helped shaped The Weeknd to be one of the most influential artists of 2015. http://www.billboard.com/articles/columns/chart-beat/6685947/the-weeknd-beauty-behind-the-madness-debuts-at-no-1-billboard-200-charts, http://www.billboard.com/articles/columns/chart-beat/6738614/weeknd-tops-hot-100-adele-no-1-next-week. With two #1 singles already in the books, Republic Records switched focus to his next single for Top 40 radio: “In The Night.” Similar to our previous phases, we ran a full paid media campaign with strategic pacing and tailored copy around The Weeknd’s seven GRAMMY nominations, his music video premiere, as well as his TV synchs on the Victoria Secret Fashion Show and The Voice finale supporting these singles even further. Beauty Behind the Madness was released on August 28, 2015, and debuted atop the Billboard 200, earning 412,000 album equivalent units in its first week. Five years ago, today, the #1 song on the Billboard Hot 100, R&B/Hip-Hop and Canadian Hot 100 charts was The Hills by Canadian singer The Weeknd (Abel Makkonen Tesfaye). For the post-release campaign, we messaged four methods of consumption (iTunes, D2C, Google Play, and Spotify) on search, Facebook, Twitter, and Instagram, utilizing three different Page Post Ad/Website Card images, three video spots on Facebook, and two images on Instagram. [3][4], Die E-Zine Laut.de bewertete Beauty Behind the Madness mit drei von möglichen fünf Punkten. Auch in der kanadischen Hitparade positionierte sich die Veröffentlichung auf Rang 1. One way we were able to increase excitement around the upcoming release was by targeting The Weeknd’s fans, site visitors, email subscribers, and past purchasers using a sizzle reel on Facebook. Diese Seite wurde zuletzt am 16. 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